Measurement · Tracking · Data · Attribution
Measure what actually drives growth.
A structured audit across your tracking, data layer, and attribution — with a clear read on what you can trust, and a roadmap to fix what you can't.
The problem
Most marketing measurement is broken in one of four places.
01
Tracking
Events fire inconsistently and no one can confirm the dashboard matches what actually happened.
Reporting you can validate — so every downstream number can be trusted.
02
Reconciliation
Marketing, finance, and the ad platforms each report a different "revenue," reconciled by no one.
One agreed source of truth, instead of three numbers and an argument.
03
Attribution
Inherited first-touch or last-click models quietly misread what's driving growth.
A model that reflects reality — so budget follows what actually works.
04
Method fit
The setup can't support where measurement has moved — multi-touch, MMM, incrementality.
Measurement you can triangulate and defend to finance, not a single fragile number.
What the audit delivers
A clear picture of what you can trust — and what to fix next.
Current-state assessment
Where your tracking, data layer, and attribution stand today.
Gap identification
The specific blockers making your numbers unreliable or misleading.
Prioritized recommendations
A roadmap ranked by impact and effort — not a generic checklist.
Optional deeper support
Where the gaps run deep, we map straight into a full Data Stack Audit and building a validated, AI-ready foundation.
Selected work
Real setups. Real decisions.
Notarize
Retail / DTC · Data unification + budget reallocation
incremental revenue in under 9 months
Meta and Google both claimed the same conversions; we unified the pipeline across GA4, ad platforms and Klaviyo, then reallocated budget on numbers the team could trust.
Komfortkissen
Ecommerce · Measurement + Experimentation
revenue in 90 days
Trustworthy tracking across PDP and checkout turned a stalled setup into a structured testing program.
Client testimonial
"Adasight has been an incredible partner for Notarize. They helped us clean up our data, build a growth model that clarified our goals, and navigate seamless experimentation. Thanks to their support, we've seen amazing results and are set up for even bigger growth ahead."
Let's talk
Ready to see whether your numbers hold up?
30 minutes. No pitch — just a clear read on what your measurement can and can't be trusted to tell you.